Latitude 28° (L28) is a strategic retail ready brand specifically created by MEMWA as a high-end premium WA value-added supplier to the Chinese market. L28 has very strict selection criteria ensuring only the finest grade livestock are selected for L28’s premium product lines.
Latitude 28° (L28) supply lamb, sheep meat & beef to the International Export market. L28 has a broad product range, each individually tailored to suit the demands and tastes of its sophisticated consumer base. Latitude 28 prides itself on its premium selection processes and over 100 years of family experience to ensure that only the finest grade meats reach the plates of its consumers.
Latitude 28° is the amalgamation of two long standing Australian livestock families, the Williamson’s and the Morton’s. With the guidance of the senior hands Craig Williamson and Noel Morton the 4th generation of these families have come together to utilise the experience of their families to provide the international markets with premium Australian Beef.
The Williamson’s involvement in the Australian Beef industry goes back over 100 years to the late R.B Williamson who came to Western Australia in 1904 purchasing a property in Dale river. Reginald was a member of the Australian meat board from its inception in 1935 and retiring in 1955. He played a key role in the international promotion of Australian meat in Britain and America. The line of work was then continued by Neil Williamson son of Reginald who held key positions with in the Australian livestock industry including State livestock manager of Elders from 1970-1983. Further continuing in the family tradition Craig the eldest son of Neil joined the Elders contingency in 1978. Craig has held several key livestock and export orientated roles throughout Western Australia for both Wesfarmers and Elders.
The current generation of Williamson’s Rhys and James have come together with the L28 team to combine their vast Asian focused international marketing expertise with their long-standing family livestock heritage. Boarding school friends of the Morton Brothers the formalisation of the L28 brand has come a long way from an idea to its inception.
Similarly, the Morton family has had a long-standing meat and livestock heritage. William Morton was one of the original farming settlers to open up the Lake Grace farming district of Western Australia. Continuing the Morton’s family’s involvement with in the Australian Livestock industry Noel Morton also held key livestock roles with Elders. The Morton’s are a naturally gifted sporting family with Noel watching not one but three of his boys reach the competitive pinnacles of the AFL, with Jarryd returning home after his sporting career to run the family meat export business. Jarryd along with Noel bring an in-depth skill set to the L28 team and ensure only the most premium supply is selected for all L28 products.
LATITUDE 28 PRIME BEEF RANGE
The Latitude Prime Range encompasses all of the premium prime cuts in 300, 500 and 700-gram portions. As with all the Latitude 28 products they are sealed fresh in Australia and delivered to our international consumers ready for them to open just prior to cooking. All of the prime range choices are carefully hand selected from the Australian farms to maximise the quality and enhance the L28 consumer experience.
L28 has very strict selection criteria ensuring only the finest grade livestock are selected for L28’s premium product lines. It is this selection process that maintains only quality Australian meats are tasted by L28 customers. All L28 produce is processed in Australia at L28 authorised and approved facilities. L28 controls the entire process from farm selection to the delicate processing and packaging. It is through L28’s strict control policies of selection, processing and packaging in Australia they can guarantee consumers are receiving premium grade Australian meats. L28 delivers its customers 100% satisfaction and the confidence they are consuming premium grade Australian meats.